Region 10 Community Services Board wanted to take its Lock and Talk suicide prevention initiative further, expanding its reach and making it easier for people to find the information and resources they need online. That goal started with a full redesign of the lockandtalk.org website, which was rebuilt and enhanced with a portal that gives CSB members the ability to upload documents and share materials with ease.

From there, a full suite of outreach assets was created to fuel awareness and drive people back to the site. That included social media graphics, a press release, and a 30 second radio ad, with content actively managed and distributed across Facebook, Instagram, and AudioGO. The result was a campaign that not only looked the part but delivered real, measurable growth across every channel.