Working alongside the Virginia Department of Behavioral Health and Developmental Services, we partnered with the State Opioid Response Prevention Coordinator to bring the Activate Your Wellness initiative to life. The campaign was designed to reach adults ages 18 to 34 across Virginia with meaningful, wellness focused messaging that actually resonated.

From the ground up, original messaging was developed and brought to life through a full range of creative assets, including written content, photography, and video. Those assets were then deployed across a multi channel media strategy spanning OTT streaming television, radio, and social media platforms like Facebook and Instagram, with media placement executed in partnership with iHeartMedia. The result was a cohesive, far reaching campaign built to connect with communities where they already are.